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Research on the Perceptual Differences between Genders and Its Implications on Marketing Communication
- Dissertation • 22 pages • 2018
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- €3,32
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This study analyses how perceptual differences between genders has reflection on marketing strategies particularly marketing communication. After reviewing existed literature, it became clear that there is huge gap especially for developing countries in the research area which combine economic and social factors and analyze them in reciprocal manner which create further problems in both spheres. Authors conducted primary and secondary research and analyzed data through perceptual and affective ...
Dissertation
Research on the Perceptual Differences between Genders and Its Implications on Marketing Communication
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This study analyses how perceptual differences between genders has reflection on marketing strategies particularly marketing communication. After reviewing existed literature, it became clear that there is huge gap especially for developing countries in the research area which combine economic and social factors and analyze them in reciprocal manner which create further problems in both spheres. Authors conducted primary and secondary research and analyzed data through perceptual and affective ...
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